February 07, 2012, 01:35:01 PM
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# I recommend using the _trackPageview method.If you choose to tag your links with utm, it erases all referral information. In other words, if someone arrived at your site via a Google organic search; but they then clicked on an internal link that had the utm tagging, you lose the insight that the visitor originally came from the Google organic search (the source and medium). Instead, you see the new source and medium information that you manually entered. For me, that’s not a good option. I need to know where the visitor came from as much as I need to know what internal links they’re clicking on. Again, check out Epikone’s post.Because _trackPageview creates a new pageview, you can use custom filters to include and exclude those pageviews from GA profiles (more on that below). Also, you don’t lose any referral information.
What do you do if you want to track how often a link on your site is clicked? How do you see those links in Google Analytics (GA)? What filters and profiles should you create to accurately track this information? Hopefully, I can accurately answer these questions—some of them in this post, some in the future. *Warning* if you don’t care about web analytics, reading this post may produce seizures and a strong desire to fall asleep on the job.
Campaign Source (utm_source) Required. Use utm_source to identify a search engine, newsletter name, or other source.Example: utm_source=googleCampaign Medium (utm_medium) Required. Use utm_medium to identify a medium such as email or cost-per- click.Example: utm_medium=cpcCampaign Term (utm_term) Used for paid search. Use utm_term to note the keywords for this ad.Example: utm_term=running+shoesCampaign Content (utm_content) Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.Examples: utm_content=logolink or utm_content=textlinkCampaign Name (utm_campaign) Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.Example: utm_campaign=spring_sale