Are we going for a BLOB mysql record for this, David? Makes sense to have a filter rule set somewhere else and then allow them to use a wysiwyg editor to make their content. The skype, AIM, YIM, etc should be a clickable action with stored entries for account name if they wish to use it. And why get the geourl.org entry in my store configuration and use the lat-long to use google map api in contact_us for store locations. As a separate table already used by Google feeds for multi-locations, you could do a store locator with google map. Drop down, or zipcode entry.