Keywords/Keyword phrases

[inetbiz]

• Product Title - Keyword related (Personalized Magnetic Decal)
• Product Description - First sentence should talk about the uses of magnet decal including words from the product title. This builds relevancy to the page title (Personalized Magnet for refridgerators, signs, birthdays. Magnets are quite popular for parties and announcements. Use two or three paragaphs but do not stray from the product title very much.
• Edit your meta tag information to include the words mentioned. The first paragraph with NO html formatting. The Meta Title should MATCH the product title.
  

Click here to watch: ~magnet decal or related product term. Google will return various words and searched related to magnet decals. You can also view Google Trends for related keywords and sites. This should give you an idea of what your competitors are doing. Do you have product articles? Use the articles to blog about party magnet ideas, birthday magnet ideas, you get the picture. The product articles are related to the product.

Start a youtube channel and create videos and for channel informaton put the URL to your store. Have you considered blog softare? If you are an authority on great event ideas relating to the use of magnets, share your thoughts and let others post comments. Set this up on a subdomain. As your hosting provider to assist you.

[David M. Graham]

Terri,

Per your first question, I would add the word "Magnet" to the end of that string.

The Meta Description field is a text field which should contain a description of the pages content that is readable by humans.

On the Product Edit page it would be the Meta Description field beneath the full product description.  This is a language capable field - it can be different for each language used to access the cart.

What I often do there is just copy the first paragraph of the product description and reuse it.

David

[terierni]

Thank you all for the great clarification.  The info I've received here in just a few short weeks is invaluable.

I do have extenuating questions resulting from your answers:

1) So instead of my keywords like this:

save the date magnet, refrigerator magnet, birthday magnet, magnetic invitation, party magnet, birthday announcement, customized magnet, personalized magnet, etc.

would it be better like this?

save the date magnet, refrigerator magnet, birthday, invitation, party, birthday announcement, customized, personalization

2) I would also like more clarification about the Meta Description.

If I am in my admin in a product listing, right below the WYSIWYG Product Description field is the Meta Information.

Is the 'meta description' you refer to - the same as either the Page Header Description or the Products Page Title...or both?

...AND, if I am listing a Save-the-Date Magnet with a Bar Mitzvah theme, would my best Meta description be Save-the-Date Bar Mitzvah Magnet?

Thanks!

[David M. Graham]

There are so many things which affect search engine rankings and (more importantly) results, that it doesn't pay to focus overly much on each one.

So, I'd get some pertinent keywords in place, using words and phrases that are pertinent to your actual content.  If the phrases call for a few repetetions of key words, I wouldn't sweat it too much.  But don't go out of your way to splatter one or two key words to death.

Make sure your meta description actually matches your best content on the page - and is readable.  Google won't use it to rank you, but they'll darn sure DISPLAY that text in their listings if you should get enough traffic to warrant it.  Once they do, searchers will bypass you like a stalled truck.

Make sure your titles put the keywords FIRST!    Unless your store name is already nationally recognized or it includes those keywords DON'T PUSH YOUR BUSINESS AHEAD OF WHAT YOUR CUSTOMERS WILL BUY.

In your case Terri, that isn't an issue.  But for most of is, it certainly is.   

David

[zip1]

It all depends on the search engine. In the early days you could get away with that, but it was not an good practice.  Google has changes how they use information that that you made available to them about your web site.  One of these changes was made to penalize people who would set up keywords tags this way when it came to to site ranking.

Now days Google does not use keywords, but some other search engines and comparison sites do  and some of these sites get information from Goggle. So it's a good idea to use them. 

So in reality even though it appears a high ranking site uses this methods. Google use other things to rank them and detracts from there ranking score for the misuse of key words.  They would be much better off not doing keywords this way but there mistake helps your ranking. 

[terierni]

I need to go back to Internet Marketing 101 with this question.

I had always held a confusion about what keywords were best and whether it was OK to use a few words/phrases together between the separating commas. Once I became a website owner/manager, I went looking around the internet for other folks who offer a similar product as mine, then I viewed their 'source' pages and then I was even more confused. If they were selling widgets, for instance, their source page would be something like this:

Widgets, blue widgets, green widgets, purple widgets, yellow widgets, red widgets, widget widgets, widgets that widget, blue widgets that widget, widgeting widgets, blue widgeting widgets, etc.......(get the idea?)

Well, I immediately asked my tutor at the time and was told - "I cannot tell you why others 'spam' the search engines, all I can advise you is not to do it."

I did not really understand her answer as it relates to my product, so I have been listing and adding very few keyword(s), thus pretending like I knew what I was doing.

In my case - I sell personalized magnets and I want to know if it ok to repeat that word, for instance, if the item is a Birthday Magnet:

save the date magnet, refrigerator magnet, birthday magnet, magnetic invitation, party magnet, birthday announcement, customized magnet, personalized magnet, etc.

I hope you can help clear this up as it has been an ongoing question for me, and I'm sure for others as well.

Terri