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eCommerce Social Media and Marketing in 2009   by Denver Prophit

eCommerce business in 2009's state of the economy

By Denver Prophit Jr of Strikehawk eCommerce Co. 

eCommerce business in 2009 isn't without it's challenges. Record job losses, globally. Large banks and industries failing and cutting personnel in drastic numbers. Record number of Chapter 13 and 3 bankruptcy filings both home and abroad. ecommerce store owners must make radical changes and bust out of decades olds way oscommerce and creloaded have handled social marketing.

Savvy Online Shoppers turn to comparison sites to make better, informed choices.

No longer will online customers simply take your word that you have the best deal and the best price. Major online ventures now offer massive amounts of data to compare both the merchant's goods and services with retail prices with those whom offer something similarly based either on UPC code, Manufacturer's SKU, or ASBIN. How much effort have you put forth to provide this information about your goods and services? Chances are, based on current code releases of osCommerce and CRELoaded, you have nothing in place.

According to UPI, "This year's dramatic increase in the use of comparison shopping sites marks a new era in online shopping. Users are becoming more sophisticated in their online purchase behaviors, clearly demonstrating the willingness to use comparison shopping sites to find the best product at the best price," said Bill Tancer, vice-president of research at Hitwise." 1

Economic outlook for eCommerce business in '08 to '09

There is a silver lining in all this turmoil. According to eCommerce Guide "Still A Five-Percent Gain: Within its generally bleak market snapshot, comScore finds a few bright spots. Retailers have seen average daily spending of $643 million from Thanksgiving through Dec. 19, a 5 percent increase over last year. The past week was especially strong, accounting for four of the top 10 spending days this season. But with most retailers' offers of free shipping in time Christmas having expired, the heaviest online shopping days have likely come and gone. Dec. 9, a Tuesday, was the strongest day of the season, with online retailers posting revenues of $887 million. Last Monday, Dec. 15, checked in at No. 2, with $857 million in sales. Cyber Monday, the first Monday after Thanksgiving often cited as the kickoff to the online holiday shopping season, was the third-heaviest day for e-tailers with sales of $846 million, a healthy 15 percent increase of the same day in 2007. By category, the biggest gainers in December over last year were sports and fitness, books and magazines, and video games, consoles and accessories. In the same period, music, movies and videos were the biggest loser, with December sales dropping 24 percent from last year." 2

StrikeHawk eCommerce develops social marketing tool deemed, Webmasters Tools

This company saw it comming down the pipeline since 2004. osCommerce nor CRELoaded™ bothered to implement the best social marketing features in ecommerce shopping cart software. Webmaster Tools enables you to submit over 10 different XML formats for such things as:

  1. Articles
  2. Article Topics
  3. All your products
  4. Product Categories
  5. Product Reviews
  6. Content Pages
  7. Content Page Categories
  8. FAQ's
  9. FAQ Categories
  10. FDMS Files
  11. FDMS File Library Folders with automatic discovery

Not only does it product those feeds, but it also manages google analytics with sales metrics in a single addon module for easy, centralized control from the CRE Loaded Admin tool. Rated for installation on CRE Loaded 6.2.11+.

Citations

Dar Haddix UPI.com 2004. Tips and tricks for e-retailers / e-shoppers http://www.upi.com/Business_News/2004/12/01/Tricks_and_tips_for_e-retailerse-shoppers/UPI-97661101919834/  (Accessed: Jan 23 2009).

Kenneth Corbin 2008. www.ecommerce-guide.com Q4 Online Sales: It Was the Best of times, the Worst of Times. http://www.ecommerce-guide.com/news/news/article.php/3793166 (Accessed Jan 23 2009).

Find out more information about StrikeHawk's ecommerce webmaster tools

This article was published on Friday 23 January, 2009.
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About this page: eCommerce business in 2009 isn't without it's challenges. Record job losses, globally. Large banks and industries failing and cutting personnel in drastic numbers. Record number of Chapter 13 and 3 bankruptcy filings both home and abroad. ecommerce store owners must make radical changes and bust out of decades olds way oscommerce and creloaded have handled social marketing.

Keywords for this page include: comparison shopping, ecommerce black monday, google sitefeed, social marketing